Every graduate should have a good understanding of Marketing
Written on 4 February 2020
Every graduate should have a good understanding of Marketing, including the technique of selling products and services.
The graduate is the product and what they can offer are the services.
In one of my early careers, I was a professional cake decorator cum marketer. No matter how beautiful my creation and masterpiece was, it just looked beautiful and that was all. It did not feed my ”empty stomach”, so to say. That beautiful cake had to be sold to exchange for money, and for that I had to convince the market, the arena where exchanges took place, that the beautiful cake had its worth and value.
Graduates need to be able to market themselves as a total package, the person and what that person possesses in the grey matter.
Thank you for reading.
Every graduate should have a good understanding of Marketing, including the technique of selling products and services.
The graduate is the product and what they can offer are the services.
In one of my early careers, I was a professional cake decorator cum marketer. No matter how beautiful my creation and masterpiece was, it just looked beautiful and that was all. It did not feed my ”empty stomach”, so to say. That beautiful cake had to be sold to exchange for money, and for that I had to convince the market, the arena where exchanges took place, that the beautiful cake had its worth and value.
Graduates need to be able to market themselves as a total package, the person and what that person possesses in the grey matter.
Thank you for reading.
